5 centuries just isn’t a milestone; it’s a legacy few firms in any trade can declare.
In 2026, Fabbrica d’Armi Pietro Beretta will mark 500 years of steady firearms manufacturing, tracing its origins again to a single transaction in 1526 that quietly launched the longest-running firearms dynasty in historical past.
As Beretta prepares to rejoice this historic anniversary, the corporate isn’t simply trying again at the place it’s been; it’s opening a window into the place the firearms trade is headed subsequent, with a year-long world celebration that blends heritage, innovation, and the way forward for design, expertise, and craftsmanship.
Every thing began on the third of October 1526, when Bartolomeo Beretta equipped 185 arquebus barrels to the Arsenal of the Republic of Venice. A easy transaction on paper, but that commerce sparked what would develop into the longest-standing dynasty within the historical past of firearm manufacturing.
“From that second on, there has at all times been a member of our Household guiding the corporate. At the moment, we stand on the fifteenth technology, and we’re nonetheless right here, in Gardone Val Trompia, loyal to our legacy, proudly Italian and strongly bounded to the Valley and its individuals, however with eyes towards the world… and the longer term. All these centuries have handed however that fireside, that keenness that moved us then, continues to be burning at this time, not solely in our Household, however in all of the people who have labored to make this firm a world-renowned model – and a state-of-the-art manufacturing firm.” Claimed the fifteenth technology of the Beretta Household: Pietro Gussalli Beretta, President & CEO of Beretta Holding, and Franco Gussalli Beretta, President & CEO of Fabbrica d’Armi Pietro Beretta S.p.A.
It is a once-in-a-lifetime milestone for the Italian gunmaker – “and we’re going to rejoice all 12 months lengthy, with the purpose of involving as many individuals as doable – making them really feel a part of this anniversary. This isn’t only a celebration of our Household and our individuals, this can be a tribute to each single hunter, shooter or out of doors lover that made Beretta what it’s at this time, and to those that may make Beretta what will probably be tomorrow.” acknowledged Carlo Gussalli Beretta, sixteenth technology of the Household.
In 2026, Beretta will open its doorways and reveal the secrets and techniques hidden in its lengthy historical past – the achievements and the challenges that marked its legacy, and the initiatives to maintain the corporate on the forefront of analysis, expertise, and manufacturing.
Many occasions will probably be held all over the world to welcome as many fans as doable into Beretta’s celebrations – and for the fortunate ones who may have the possibility to go to Beretta headquarters in 2026, the expertise goes to be unforgettable.
“This isn’t only a celebration of our 500 years; this can be a window on our subsequent 5 centuries, a view on the way forward for firearm trade. This anniversary gave us additional enhance to work on initiatives by no means seen earlier than. The strong Beretta group has been working extraordinarily exhausting, combining what we’ve realized from the previous with our imaginative and prescient and the upcoming developments in different industries, to create a number of the most sudden merchandise in firearm historical past – in each area, and for each ardour Beretta can help.” mentioned Carlo Ferlito, CEO and Normal Supervisor of Fabbrica d’Armi Pietro Beretta S.p.A.
The Firm from Gardone has many surprises in retailer for 2026, beginning with the merchandise.Beretta will launch:
10 distinctive one-off items, magnifying design, artwork and innovation
7 restricted and particular editions, celebrating Beretta’s previous icons, and anticipating new ones
New product platforms that may lead Beretta product vary within the subsequent yearsHowever the celebration goes far past firearms. Unique attire, commemorative equipment, and sudden collaborations with main manufacturers from different industries will present individuals with new methods to attach with this historic second and with the deeper cultural significance of the firearm world.
Put together for a 12 months in contrast to some other — a journey by extraordinary celebrations, groundbreaking improvements, and immersive experiences. A journey that honors 5 centuries of heritage whereas boldly shaping the following 5.
About Beretta Holding
Beretta Holding S.A., a family-owned manufacturing group, attracts on 500 years of experience within the gentle firearms sector. Led by President & CEO Mr. Pietro Gussalli Beretta and Vice-President & CEO Mr. Franco Gussalli Beretta, the group contains over 50 subsidiaries worldwide, providing firearms, ammunition, optics, clothes and equipment.
With practically 6,000 devoted workers, a portfolio of 20 prestigious manufacturers, and annual revenues exceeding EUR 1.6 billion, Beretta Holding stands because the father or mother firm of a number of the world’s most revered firearms producers together with Beretta, Benelli, Sako and Holland & Holland. The group additionally leads within the optics and ammunition sectors by famend manufacturers similar to Steiner, Burris, RWS, Norma Precision, and SwissP.
Headquartered in Luxembourg, Beretta Holding blends custom and innovation throughout its three strategic pillars: manufacturing, distribution, and providers. With 20 world manufacturing websites, a sturdy worldwide distribution community, and a rising retail and life-style presence, the group delivers excellence and heritage to hunters, sport shooters, and protection professionals worldwide.
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